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Corporate identity and style guide

Corporate identity and style guide

This guide is designed to help everyone within our organisation understand the importance of maintaining a consistent and cohesive brand identity.

Brand identity

Council logo

Using our logo in joint projects and how to use it correctly, including size, clear space, placement and what not to do.

Council fonts

Our approved typefaces for print, digital and web and guidance on when and how to use them.
Council colours

Our official colour palette, including the correct codes and values that provide colour variation and contrast.
Your council identity

Rules for ID badge design, creation of email signatures and use of Teams backgrounds and how to set these up.
Sub-brands

When a sub-brand can be used, how to create one and examples of some of our existing sub-brands.

Formatting and styles

Council name and capitals

How to refer to the council and when capital letters should be used to ensure a consistent approach.
Dates, times and numbers

Find out how you should write dates times and numbers to make them easy to read and understand.
Writing standards

Why we should use plain English and how to write in our house style when communicating with our audiences.

Digital and media use

Websites and videos

How to make sure websites and videos meet the required usability and accessibility requirements.
Social media content guidelines

Learn about our social media guidelines from creating new channels to the use of text, imagery and branding.
Paid advertising and merchandise

What East Riding Advertising covers, how to place an advert and branded merchandise rules.


Legal and accessibility requirements

Sending confidential information

Discover what types of information need to be marked as confidential, how to do this and what damaging consequences means.
Translation statement

What you should consider to make sure our service users have access to information including translation and alternative formats.
Need to share this guide?

If you want another organisation to follow our corporate style and branding, you can download the guide and email it to them.

Download the style guide
Employee confidential helpline

0330 380 0658

Speak to fully qualified counsellors and support specialists at any time, 365 days a year.

Use code 107574 to access the online resources.

More about the employee assistance programme

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