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Brand application:

4.Building signage

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    Introduction

    Building signage is a key component of our corporate identity. There are approved designs for all council building signage to ensure consistency and clarity.

    Examples

    A building sign is any type of signage that is attached to, mounted on or placed near a building to convey information. These signs serve various purposes, such as:

    • identification – displays the name of the business, organisation or building, for example, a sign reading ‘East Riding Leisure South Holderness’ above the entrance to the leisure centre
    • directional – these help people navigate the premises, for example, arrows pointing to entrances, exits, toilets, or parking areas
    • informational – provides details such as opening hours, website address, contact information or services offered. For example, a sign outside a customer service centre showing opening hours and a website address, as many things can be done online.
    The image shows a Welcome to East Riding Leisure South Holderness sign with the council logo included.

    Identification signage example

    Building identification signs should have the building or service name (as appropriate) centred at the top, with the council logo placed below, centred in a white banner.

    The image shows a Library and Customer Services sign with a left arrow.

    Directional signage example

    The council logo is not required on directional signage if positioned within a building where the council logo is displayed externally.

    The image shows the opening times for Hedon Centre East Riding Library and Customer Services with contact details and council logo included.

    Information signage example

    Information signs should include the council logo placed at the bottom, centred in a white banner.

    For help, support and advice with building signage, you can:

    Email corporatecomms@eastriding.gov.uk

    Changes to building signage

    All teams must contact asset strategy if they are considering changing building signage. You can:

    Email asset.management@eastriding.gov.uk

    Exemptions to agreed building signage

    Where exemptions to the use of the corporate identity have been agreed by corporate communications, it may also be agreed that related signage be permitted to deviate from this guidance. This can only be determined by corporate communications. To discuss this, you can:

    Email corporatecomms@eastriding.gov.uk
    Find out more about our eyecare voucher scheme

    Take regular screen breaks

    Make sure you take regular screen breaks to give your eyes the rest they need. Here are some tips to help you do this:

    1. Vary your tasks

    Try to plan and switch between screen and non-screen work so that you naturally get a break.

    2. Set a timer

    Take frequent, short breaks every hour with 5 to 10 minutes away from your screen, this could be to:

    • make a drink
    • do some stretches
    • go to the printer.

    3. Follow the 20-20-20 rule

    Every 20 minutes look at something 20 feet away for 20 seconds to give your eye muscles a rest.

    4. Remember to blink!

    Blinking is the eye’s way of getting the moisture it needs on its surface. It also cleans the surface of your eye of any debris and washes it out with fresh tears.

    If you're talking to someone or looking at objects in the distance, you normally blink 30 to 40 times per minute. But when you are reading on a screen, your blinking naturally slows to 3 to 5 times per minute.

    By making a conscious effort to blink more often, this will help to keep the surface of your eyes from drying out and also sharpen your vision.

    Make your display work for you

    1. Position your screen correctly

    If your screen isn’t set up correctly, you may be unnecessarily straining your eyes.

    Your eyes should be roughly the same height as the top of the screen. If you find yourself leaning forward to peer at the screen bring the screen closer and/or adjust the font size so it is easier for you to read.

    2. Reduce glare and reflections

    Make sure you have a clear view of the screen with no glare or reflections.

    If daylight is shining on your screen you could:

    • close the blinds
    • tilt the screen
    • reposition yourself and the screen.

    3. Check image quality

    Make sure that your screen display is clear and flicker free. You may need to adjust the colours, brightness or contrast to make it clearer.

    Any text should be crisp and readable. Try adjusting the zoom or making the text larger if you experience difficulty.

    Get your eyes checked regularly

    As a regular DSE user, you should get your eyes checked every 2 years.

    You can get a full eye examination at no cost to you. If you need glasses solely for the use of digital screen equipment, you can also get a contribution towards this.

    Employee confidential helpline

    0330 380 0658

    Speak to fully qualified counsellors and support specialists at any time, 365 days a year.

    Use code 107574 to access the online resources.

    More about the employee assistance programme

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