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Brand application:

5.Contact banner

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    Introduction

    The contact banner promotes the council’s website and social media channels.

    The contact banner is a design element that binds a broad range of print and digital media to the corporate style while not interfering with any unique design features developed for a specific document or audience.

    It is a green bar that can be used at the top of printed material and usually includes the council web address and a selection of social media icons.

    Position

    On all promotional literature, such as flyers, leaflets, magazines and brochures, the contact banner should appear on the cover or first page of the document and be positioned at the top of the page.

    The contact banner may be removed from promotional literature when appropriate. Where this occurs, the web address must be included in the design instead.

    The image shows four different examples of promotional material to support our campaigns that use the contact banner in slightly different ways.

    Contact banner usage examples

    Changes to our corporate banner

    The contact banner can be tailored to suit your customers, instead of the corporate web address, add the URL for your website and remove social media icons that don’t apply.

    If you would like to create a tailored contact banner, you should contact the corporate communications team. You can:

    Email corporatecomms@eastriding.gov.uk
    Find out more about our eyecare voucher scheme

    Take regular screen breaks

    Make sure you take regular screen breaks to give your eyes the rest they need. Here are some tips to help you do this:

    1. Vary your tasks

    Try to plan and switch between screen and non-screen work so that you naturally get a break.

    2. Set a timer

    Take frequent, short breaks every hour with 5 to 10 minutes away from your screen, this could be to:

    • make a drink
    • do some stretches
    • go to the printer.

    3. Follow the 20-20-20 rule

    Every 20 minutes look at something 20 feet away for 20 seconds to give your eye muscles a rest.

    4. Remember to blink!

    Blinking is the eye’s way of getting the moisture it needs on its surface. It also cleans the surface of your eye of any debris and washes it out with fresh tears.

    If you're talking to someone or looking at objects in the distance, you normally blink 30 to 40 times per minute. But when you are reading on a screen, your blinking naturally slows to 3 to 5 times per minute.

    By making a conscious effort to blink more often, this will help to keep the surface of your eyes from drying out and also sharpen your vision.

    Make your display work for you

    1. Position your screen correctly

    If your screen isn’t set up correctly, you may be unnecessarily straining your eyes.

    Your eyes should be roughly the same height as the top of the screen. If you find yourself leaning forward to peer at the screen bring the screen closer and/or adjust the font size so it is easier for you to read.

    2. Reduce glare and reflections

    Make sure you have a clear view of the screen with no glare or reflections.

    If daylight is shining on your screen you could:

    • close the blinds
    • tilt the screen
    • reposition yourself and the screen.

    3. Check image quality

    Make sure that your screen display is clear and flicker free. You may need to adjust the colours, brightness or contrast to make it clearer.

    Any text should be crisp and readable. Try adjusting the zoom or making the text larger if you experience difficulty.

    Get your eyes checked regularly

    As a regular DSE user, you should get your eyes checked every 2 years.

    You can get a full eye examination at no cost to you. If you need glasses solely for the use of digital screen equipment, you can also get a contribution towards this.

    Employee confidential helpline

    0330 380 0658

    Speak to fully qualified counsellors and support specialists at any time, 365 days a year.

    Use code 107574 to access the online resources.

    More about the employee assistance programme

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