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Brand identity:

5.Sub-brands

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    Introduction

    While the council’s corporate identity should be used by all council services to consistently ensure that residents and other audiences understand the contribution made to service delivery, there are also occasions where approved sub-brands may additionally be required.

    Creation of sub-brands

    Subject to discussion and agreement with corporate communications, additional sub-branding may be an agreed mechanism to support the delivery of agreed marketing objectives.

    The creation of all sub-brands must be agreed with the corporate communications team, and such sub-brands can only be used in addition to (and not instead of) the council’s corporate identity.

    The corporate communications team will provide advice, support and guidance on this.

    Please see some examples of our existing approved sub-brands below. These have all been developed by the corporate communications team in partnership with relevant service areas.

    Guidance has been provided as to how these are to be used alongside the council’s corporate identity.

    Please contact the communications team for support and advice on the use or development of all sub-brands. You can:

    Email corporatecomms@eastriding.gov.uk

    Sub-brand examples

    Here are some examples of sub-brands that are used alongside the council logo:

    The image shows promotional material for our sub-brand Active Coast displaying the summer programme highlights for 2025.

    Active Coast

    The image shows promotional material for our sub-brand Invest East Yorkshire relating to grow a business.

    Invest East Yorkshire

    The image shows promotional material for our Fostering sub-brand displaying upcoming events and details of the package we provide to foster carers.

    Fostering

    The image shows promotional material for our East Riding Leisure sub-brand highlighting The Mill outdoor gym and fitness centre at East Riding Leisure Beverley.

    East Riding Leisure

    The image shows promotional material for our sub-brand Get in recruitment highlighting the benefits of our work experience placements.

    GET IN recruitment

    The image shows promotional material for our sub-brand sub-brand Champney Treasure House's welcome day in February 2025.

    Champney Treasure House

    Find out more about our eyecare voucher scheme

    Take regular screen breaks

    Make sure you take regular screen breaks to give your eyes the rest they need. Here are some tips to help you do this:

    1. Vary your tasks

    Try to plan and switch between screen and non-screen work so that you naturally get a break.

    2. Set a timer

    Take frequent, short breaks every hour with 5 to 10 minutes away from your screen, this could be to:

    • make a drink
    • do some stretches
    • go to the printer.

    3. Follow the 20-20-20 rule

    Every 20 minutes look at something 20 feet away for 20 seconds to give your eye muscles a rest.

    4. Remember to blink!

    Blinking is the eye’s way of getting the moisture it needs on its surface. It also cleans the surface of your eye of any debris and washes it out with fresh tears.

    If you're talking to someone or looking at objects in the distance, you normally blink 30 to 40 times per minute. But when you are reading on a screen, your blinking naturally slows to 3 to 5 times per minute.

    By making a conscious effort to blink more often, this will help to keep the surface of your eyes from drying out and also sharpen your vision.

    Make your display work for you

    1. Position your screen correctly

    If your screen isn’t set up correctly, you may be unnecessarily straining your eyes.

    Your eyes should be roughly the same height as the top of the screen. If you find yourself leaning forward to peer at the screen bring the screen closer and/or adjust the font size so it is easier for you to read.

    2. Reduce glare and reflections

    Make sure you have a clear view of the screen with no glare or reflections.

    If daylight is shining on your screen you could:

    • close the blinds
    • tilt the screen
    • reposition yourself and the screen.

    3. Check image quality

    Make sure that your screen display is clear and flicker free. You may need to adjust the colours, brightness or contrast to make it clearer.

    Any text should be crisp and readable. Try adjusting the zoom or making the text larger if you experience difficulty.

    Get your eyes checked regularly

    As a regular DSE user, you should get your eyes checked every 2 years.

    You can get a full eye examination at no cost to you. If you need glasses solely for the use of digital screen equipment, you can also get a contribution towards this.

    Employee confidential helpline

    0330 380 0658

    Speak to fully qualified counsellors and support specialists at any time, 365 days a year.

    Use code 107574 to access the online resources.

    More about the employee assistance programme

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