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Brand identity:

3.Council colours

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    Introduction

    The council’s corporate colour is ERYC green, this appears in the council logo and should be incorporated on corporate branding, such as:

    • letterheads
    • business cards
    • signage
    • vehicle livery (graphics).

    Corporate colours

    In addition, we have carefully selected a palette of corporate colours that can be used across all materials. Whether it’s a presentation, a social media post or printed collateral, our corporate palette helps build a strong, unified identity and ensures that everything is on brand.

    The specified tints of the colours (below) may need to be used in design work to offer more colour variation and contrast.

    All design work should be discussed with the corporate communications team. You can:

    Email corporatecomms@eastriding.gov.uk

    ERYC corporate colour palette

    Colour CMYK RGB HEX Pantone
    ERYC Green 99, 3, 68, 12 0, 130, 100 #008264 3288
    ERYC Yellow 0, 14, 100, 0 254, 219, 0 #fedb00 108
    ERYC Orange 0, 69, 100, 0 254, 110, 0 #fe6e00 021
    ERYC Red 7, 100, 82, 26 166, 25, 46 #a6192e 187
    ERYC Magenta 0, 100, 0, 0 236, 0, 140 #ec008c Magenta
    ERYC Purple 40, 90, 0, 0 167, 53, 140 #a7358c Purple
    ERYC Dark Blue 100, 95, 0, 3 16, 6, 159 #10069f 072
    ERYC Light Blue 100, 13, 1, 2 20, 143, 207 #148fcf Process Blue
    ERYC Lime 28, 2, 100, 0 195, 212, 46 #c3d42e 382
    The image shows the different colours from our colour palette and details the relevant CMYK, RGB, HEX and pantone codes for each. This aligns with the table above.
    Find out more about our eyecare voucher scheme

    Take regular screen breaks

    Make sure you take regular screen breaks to give your eyes the rest they need. Here are some tips to help you do this:

    1. Vary your tasks

    Try to plan and switch between screen and non-screen work so that you naturally get a break.

    2. Set a timer

    Take frequent, short breaks every hour with 5 to 10 minutes away from your screen, this could be to:

    • make a drink
    • do some stretches
    • go to the printer.

    3. Follow the 20-20-20 rule

    Every 20 minutes look at something 20 feet away for 20 seconds to give your eye muscles a rest.

    4. Remember to blink!

    Blinking is the eye’s way of getting the moisture it needs on its surface. It also cleans the surface of your eye of any debris and washes it out with fresh tears.

    If you're talking to someone or looking at objects in the distance, you normally blink 30 to 40 times per minute. But when you are reading on a screen, your blinking naturally slows to 3 to 5 times per minute.

    By making a conscious effort to blink more often, this will help to keep the surface of your eyes from drying out and also sharpen your vision.

    Make your display work for you

    1. Position your screen correctly

    If your screen isn’t set up correctly, you may be unnecessarily straining your eyes.

    Your eyes should be roughly the same height as the top of the screen. If you find yourself leaning forward to peer at the screen bring the screen closer and/or adjust the font size so it is easier for you to read.

    2. Reduce glare and reflections

    Make sure you have a clear view of the screen with no glare or reflections.

    If daylight is shining on your screen you could:

    • close the blinds
    • tilt the screen
    • reposition yourself and the screen.

    3. Check image quality

    Make sure that your screen display is clear and flicker free. You may need to adjust the colours, brightness or contrast to make it clearer.

    Any text should be crisp and readable. Try adjusting the zoom or making the text larger if you experience difficulty.

    Get your eyes checked regularly

    As a regular DSE user, you should get your eyes checked every 2 years.

    You can get a full eye examination at no cost to you. If you need glasses solely for the use of digital screen equipment, you can also get a contribution towards this.

    Employee confidential helpline

    0330 380 0658

    Speak to fully qualified counsellors and support specialists at any time, 365 days a year.

    Use code 107574 to access the online resources.

    More about the employee assistance programme

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