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Vision and values:

2.Our values and behaviours

On this page:

    Introduction

    We all have values and beliefs that form the way we think and interact with others. They are influenced by factors such as:

    • how we are brought up
    • our culture
    • faith
    • our education
    • the media.

    Everyone is entitled to their own values and beliefs, but in addition, our council values and behaviours will guide you to understand how you can work with your colleagues, our partners, residents and communities to achieve the council’s vision.

    Our values

    Values, on a personal level, influence the way we think and how we behave and interact with others.

    At the council, our values provide you with accepted best practices on how you should think, behave and interact with others as a council employee.

    • Quality

      We work together to provide the best services possible.

    • Pride

      We are proud of what we do and we positively embrace change.

    • Respect

      We treat people fairly and are open, honest and lead by example.

    Having this set of values is important as they help each of us to:

    • contribute to a positive working environment
    • foster good working relationships
    • do our absolute best for the community we support.

    Our behaviours

    Behaviours are the actions that we take to put our values into practice. They are displayed by:

    • how we do things
    • how we treat others
    • what we say and how we say it
    • how we expect to be treated
    • how we work together.

    To achieve our vision and values, we have certain behaviours we ask you and your colleagues to display in your everyday role.

    You can view these behaviours below and read examples of how you can achieve them.

    Achieving quality

    Quality can be achieved by displaying the following behaviours:

    I do my best for the people I serve

    To achieve this behaviour you may:

    • look to improve the effectiveness of services to customers
    • have specialist skills and knowledge for the role
    • be clear, thorough and accurate
    • reflect on and learn from experiences
    • give customers confidence.

    I make every pound of the public purse count

    To achieve this behaviour you may:

    • use resources, including technology, effectively
    • be aware of costs
    • be organised.

    I work with colleagues and external partners to achieve the best results

    To achieve this behaviour you may:

    • communicate clearly (including questioning and listening)
    • enthuse others
    • build networks and partnerships
    • work collaboratively, to build a shared understanding.

    Achieving pride

    Pride can be achieved by displaying the following behaviours:

    I am an ambassador of the council

    To achieve this behaviour you may:

    • promote the work of the council
    • demonstrate organisational and political awareness
    • be a role model for the vision, values and behaviours.

    I am motivated and strive to continually improve services

    To achieve this behaviour you may:

    • work on your own initiative
    • works to the best of your ability
    • understands the problem and looks for solutions
    • takes care of your own wellbeing
    • recommend and plan future improvements or approaches
    • encourage innovation.

    I have a flexible attitude and strive to innovate

    To achieve this behaviour you may:

    • adopt a 'can do' attitude
    • understand the need for change and be open to it
    • manages own resilience
    • consider different ways of working and delivering results
    • thinks ahead and takes responsibility for improvement
    • not be constrained by the way things have been done in the past
    • contributes new ideas.

    Achieving trust

    Trust can be achieved by displaying the following behaviours:

    I can be trusted to do the right thing and be ethical in my actions

    To achieve this behaviour you may:

    • act with honesty
    • be reliable and trustworthy
    • make recommendations or decisions that take into account the needs of the council and the people and businesses it serves
    • act with integrity
    • gives credit where credit is due
    • do what you say you will do
    • shares information.

    I care about my work, my colleagues and the people and communities I serve

    To achieve this behaviour you may:

    • take responsibility for your own performance and makes the best contribution you can
    • strive to continually develop
    • deliver quality results
    • be a team player
    • trust people
    • supports the resilience and well-being of others
    • understands and consider the implications of your actions on others
    • seeks to understand and involve the people and communities you serve
    • develops solutions in collaboration with communities
    • look to focus face-to-face services on complex issues and vulnerable customers.

    I value people, listen to and respect their views

    To achieve this behaviour you may:

    • demonstrates genuine concern
    • understand and value individual difference
    • empower people
    • keep people appropriately informed
    • build rapport with others
    • give everyone their full attention when listening
    • seeks to understand how people think and feel
    • treats people with respect
    • not be judgmental
    • seek to understand different viewpoints.

    Example title

    Some text

    Another example

    Even more example text

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    Use code 107574 to access the online resources.

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